IronPlanet Expands Operations to the Middle East

IronPlanet, a leading online marketplace for used heavy equipment, has announced that it is expanding its operations in the Middle East based in Dubai, UAE.

“We’re excited to announce IronPlanet’s expansion into the Middle East with our strategic base of operations located in Dubai,” said Jeff Jeter, executive vice president at IronPlanet.  “Dubai provides us good access to IronPlanet customers across the Gulf Region and we look forward to providing these customers a better way to buy and sell their used equipment through IronPlanet’s global used equipment marketplace.”

Establishing IronPlanet’s operations in Dubai coincides with the first auction to feature equipment from the Middle East on Feb. 23. IronPlanet conducts auctions almost every week, selling equipment from North America, Europe, Asia-Pacific and now the Middle East, to buyers around the world.  

Unlike traditional auctions, sellers at IronPlanet achiever faster and more profitable sales through weekly
auctions, fair market value for equipment, low selling costs, and a global audience of buyers.  IronPlanet sells the equipment from the consignor’s location, eliminating transportation costs for the seller. The detailed inspection reports and exclusive IronClad Assurance attract bidders from around the world and enable buyers to bid with a high degree of confidence.

“IronPlanet has been successfully selling equipment into the Middle East and has an established customer base throughout the entire region,” said John O’Sullivan, managing director for IronPlanet Middle East. “Our new operations in Dubai will create the local presence necessary to quickly respond to customer needs and provide one-on-one support from a multilingual, local staff of representatives as we approach our first auction in February.”

To learn more about IronPlanet auctions, please visit

About IronPlanet

IronPlanet is a leading online marketplace for used heavy equipment. Its sellers achieve more profitable sales through low transaction costs and better price realizations through a global audience of buyers. Its guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit

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