Ditch Witch, a Charles Machine Works Company, honored Robbie Royster of Ditch Witch of Virginia with the prestigious 2016 Lowell Highfill Award.
The annual award is given to the organization’s salesperson of the year for their outstanding performance in promoting and marketing Ditch Witch products. An accomplishment attained while demonstrating the traditional Ditch Witch qualities of professionalism in knowledge, integrity and service to the industry.
Royster began working for the Ditch Witch organization in 1986 as a parts manager at a local dealership branch. Excelling in his role, he was rewarded for his excellent customer dedication with the 2000 Harold Chesnutt Award. He is the only Ditch Witch employee to ever receive both the Harold Chesnutt and Lowell Highfill Awards.
“Robbie has earned the reputation among his customers and colleagues of going the extra mile,” said Jeff Horton, vice president of the Ditch Witch of Virginia dealership. “As one of the hardest working individuals at our dealership, he pours all his passion and effort into getting the job done. We’re fortunate and proud to have him as a member of our team.”
Over the years, Royster has capitalized on his superior customer service, moving into a broader sales role for the Virginia dealership, gaining deep-rooted, admired product expertise and knowledge to support and build a broad customer base.
Ditch Witch of Virginia has locations in Glen Allen, Chesapeake and Manassas, Virginia, and is celebrating 40 years of service to the underground construction industry this year.