The Ditch Witch organization, which designs and manufactures underground construction equipment, announced  that it had signed on to become an official sponsor of the “Bass Edge” television show when its second season began airing on Jan. 5.

“Bass Edge” television can be seen on the VERSUS Network (formerly the Outdoor Life Network) Saturdays at 7:30 a.m. EST and re-airs on Tuesdays at 10:30 a.m. EST.

Hosted by Aaron Martin, “Bass Edge” features interviews with top anglers from around the country, with demonstrations of their techniques. The show also has segments dedicated to the mental approach to fishing, tips for beginning fishermen and a feature on the latest industry-related equipment.

As a “Bass Edge” sponsor, the Ditch Witch organization will gain exposure from prominent logo placement throughout all “Bass Edge” episodes, on the “Bass Edge” Web site, through special events such as regional and national bass-fishing tournaments and through numerous other platforms.

“Bass Edge and the Ditch Witch organization are a great fit,” said Shan Kirtley, director of marketing and sales for the Ditch Witch organization. “We are really looking forward to working with Aaron [Martin] and the rest of the “Bass Edge” organization in promoting our product line to their audience.”

Bass Edge Inc., a Missouri-based company, is a comprehensive bass-fishing education provider through media platforms such as television, the Internet, podcasts and print, as well as products exclusive to the “Bass Edge” brand.

Headquartered in Perry, Okla., the Ditch Witch organization specializes in the design and manufacture of underground construction equipment including trenchers, vibratory plows, pneumatic piercing tools, backhoes, electronic guidance and locating tools, horizontal directional drilling systems, drill pipe, downhole tools, vacuum excavation systems, excavator-tool carriers and mini skid steers.

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