CertainTeed Corp., one of North America’s leading building productsmanufacturers, recently announced a partnership with sister companies NortonAbrasives and BPB in a team sponsorship of the number 66 Best Buy Chevrolet forthe 2006 NASCAR Nextel Cup Season.
The car, driven by 2000 NASCAR Busch Series champion, Jeff Green is owned byHaas/CNC Racing.
The Norton Abrasives brand of Saint-Gobain Abrasives is one of the world’slargest manufacturer and supplier of performance abrasives. BPB, which wasrecently acquired by CertainTeed’s parent company Saint-Gobain of Paris, is oneof the world leaders in gypsum wallboard and a leading supplier of ceiling tilesand finishing products.
Peter Dachowski, president and CEO of CertainTeed Corp., says the teamsponsorship is a great way to connect with customers. “This marks the sixth yearCertainTeed has been part of one of the largest spectator sports in America. NASCAR has been an excellent vehicle for doing business with buildingprofessionals who look forward to attending races, meeting drivers andinteracting with CertainTeed each year. I am thrilled that BPB and NortonAbrasives are part of our team.”
As part of the sponsorship, CertainTeed will host 15 race-day hospitalityevents at which Green will be on deck to sign autographs and talk with invitedguests of the company, as well as Norton Abrasives and BPB.
In addition, CertainTeed has prime positioning on the number 66 car with logoplacement above the rear quarter panel. Norton Abrasives and BPB are alsofeatured on the car.
“NASCAR offers CertainTeed, Norton Abrasives and BPB fantastic brand exposurein a sport known for its intense, brand-loyal fan base,” says Dachowski.
The Haas/CNC Racing team is based in Harrisburg, N.C, and has recently brokenground on a state-of-the-art 140,000-sq ft auto shop in Kannapolis,N.C.