After an extensive search, the Vortex Companies LLC recently announced the hiring of Jaclyn “Jackie” Herrera to fill the newly created position of chief marketing officer to drive the fast-growing company’s global marketing efforts.
“Jackie fills a void at the executive management team level. She brings a unique blend of marketing, brand building, sales and even operational experience that will help us harness and execute our message more consistently as we continue to extend our worldwide reach,” said Mike Vellano, Vortex Companies CEO.
Herrera spent the first half of her 19-year career working at two Houston-based marketing agencies. Proving to be an adept brand manager and marketing strategist, she quickly rose through the ranks into leadership positions.
“I am extremely excited to be taking on the challenge of leading Vortex’s global marketing and branding efforts,” said Herrera. “I believe my background and prior experience in marketing and operational roles, working in fast-paced environments with growth-oriented businesses, is the right fit. I’m honored to join the Vortex team.”
In 2010, Herrera was hired by The Weir Group’s Oil & Gas Division to head-up its global marketing and branding efforts after it entered a new market in the upstream land sector. Over the course of 10 years, Herrera had multiple roles, including overseeing the company’s marketing communications, branding, wellhead business development and sales programs. She also led the Artificial Lift product line and led operations for the North America Wellhead manufacturing plant.
“Jackie has a diverse background. She knows how to navigate and align the marketing, product development, and supply chain processes while underpinning a consistent brand message internally and externally. She knows what it takes to move the needle,” said Vellano.
SOURCE – Vortex Companies