Melfred Borzall debuted its top distributor award in 2019, the Red Diamond Award. The most recent recipient, HDD Parts Plus of the Rockies, is one of the company’s longest standing distributor relationships spanning more than two decades.


The Red Diamond Award is the top award among the elite group of distributors belonging to the Red Diamond Club — also debuted last year with Melfred Borzall. The Red Diamond Club goes beyond measuring sales performance within a given period. Taken into consideration are growth goals, dropship ratios, participation in promotions and even timely feedback.


While every Melfred Borzall distributor can earn the title of Red Diamond Club participant, only one distributor a year will hold the coveted Red Diamond Award trophy on their shelf in the office. At this year’s annual distributor conference, HDD Parts Plus of the Rockies, a “red tooling” distributor claimed the perpetual trophy and title of top distributor with the Red Diamond Award.


Engineering and manufacturing tools for drillers for 75 years, Melfred Borzall continues to innovate new patented technology and improve upon foundational tooling. With a distributor network covering several continents, Melfred Borzall’s reach is ever-expanding.


SOURCE – Melfred Borzall


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