American Water Marks 125th Anniversary
March 23, 2011American Water Works Co. Inc., the largest investor-owned U.S. water and wastewater utility company, will celebrate its 125th anniversary in 2011 with a nationwide campaign to promote water efficiency and the importance of protecting water from source to tap. The campaign is part of American Water’s ongoing commitment to consumer education and environmental stewardship.
“As a leading water and wastewater services provider, serving 16 million people, we take our role as environmental stewards of water very seriously,” said president and CEO Jeffry Sterba. “Our 125th anniversary serves as an ideal platform to step up the national dialogue on water, using the company’s leadership role to educate a wide audience on the value of water — our most precious resource — and what we can do to protect it and use it wisely.”
A cornerstone of the company’s 125th anniversary campaign will be a series of public service announcements (PSAs), created in partnership with the U.S. Environmental Protection Agency’s WaterSense program and The Student Conservation Association (SCA). The PSA campaign features the actors Rachel Dratch, Diane Neal and Horatio Sanz, along with 16-year-old national surfing champion Lakey Peterson, promoting household water conservation to help consumers save a precious resource and save money. Slated for distribution to television stations in February 2011, the PSAs direct viewers to a dedicated website, www.SaveWaterToday.org, for more information and simple wise water use tips that consumers can use at home.
American Water is also collaborating with the SCA to execute a yearlong water conservation and protection project in several states that the company serves. Working with American Water, the SCA will engage young adults in providing vital water conservation and resource protection services on public lands, while enhancing the youths’ skills and experiences as future environmental leaders.
On April 20, 2011 — the company’s actual anniversary date, and just two days before the nation’s Earth Day celebrations — American Water will introduce its “America on Tap” program. This public education program will promote the environmental and economic benefits of drinking tap water from refillable bottles, rather than disposable bottles. Consumers will be encouraged to take the America on Tap Pledge on the company’s Web site.