OBIC Adds Rootex EITAN Plumbing Experts Ltd. as New Certified Installer in Israel

Bryan, Ohio-based OBIC announced its expansion into the Israeli market. Rootex EITAN Plumbing Experts Ltd. is its newest certified installer. This partnership marks a significant step forward in OBIC’s mission to fortify and rehabilitate sewer infrastructure across the globe.

Rootex EITAN Plumbing Experts, led by Ami Morad, CEO, will provide comprehensive services throughout Israel. As its first and only certified installer in the country, Rootex will utilize OBIC’s advanced liner systems to repair and restore the structural integrity of various wastewater and potable water structures. This includes manholes, lift stations, and culverts. These systems, including OBIC’s NSF61-approved solution for potable water applications, are known for their reliability and versatility in a wide range of rehabilitation projects.

The collaboration between OBIC and Rootex EITAN Plumbing Experts was initiated at the NASTT 2023 No-Dig Show in Portland, Oregon. Mike Hoffmaster, vice president of business development at OBIC, met with the Rootex team.

The shared vision of improving infrastructure durability led to the formation of this partnership, making Rootex the ideal candidate to introduce OBIC’s innovative solutions to the Israeli market.

“Our goal is to help fortify and rehabilitate sewer infrastructure throughout the world, one structure at a time,” says Hoffmaster. “Expanding into Israel is a significant milestone in achieving that goal, as we continue to grow the OBIC brand globally.”

Rootex EITAN Plumbing Experts is also supported by Roland Stuiber, OBIC’s European representative. This ensures they have the expertise and resources needed to succeed as an installer. The collaboration with Stuiber underscores the company’s commitment to providing top-tier service and support to its certified installers worldwide.

SOURCE – OBIC