AEM Releases Video, Runs Pro-Export Ads During Party Conventions
July 18, 2016
RELATED: AEM Launches Election-Themed Smartphone Game
The association and its members strongly favor trade agreements, because the agreements represent some of the biggest obstacles toward exporting agrigulture and construction machinery. AEM believes that the campaign season has distorted the relationship between trade and the strength of manufacturers in the United States.
RELATED: AEM Announces ‘Dream Phase’ Winners in Infrastructure Competition
The AEM created this video to tell its side of the story. The organization is also making a substantial commitment toward advertising these videos on major news sites and social media (Facebook and Twitter), with added targeting in Cleveland and Philadelphia over the next couple of weeks, according to Michael O’Brien, public affairs manager.
RELATED: U.S. Construction Equipment Exports Still in a Slump (AEM Analysis)
By investing in adverting at the conventions, the AEM hopes to reach campaigns, delegates, advocacy groups and reporters while they are at the convention. The AEM is pushing this video (and a whole series it developed) directly to manufacturing industry employees in Midwestern swing states – Wisconsin, Minnesota, Iowa, Illinois, Indiana, as well as Ohio and Pennsylvania – to address misconceptions about trade that candidates have spread over the course of the campaign.