Vortex Companies Acquires PrimeLine Products

PrimeLine Products Acquisition Expands Vortex Companies Distribution Network

PrimeLine Products Inc. – a national provider of trenchless technologies, equipment, and materials serving the plumbing and utility contractor markets – is now part of the Vortex Companies.

“This acquisition is a perfect fit for our MaxLiner division. It supports our long-term strategy for the small-diameter segment of the trenchless rehabilitation market,” said Mike Vellano, CEO of Vortex Companies. “PrimeLine’s deep expertise, extensive product line, and long-term customer relationships align well with MaxLiner’s business model and Vortex’s global mission. We aim to deliver world-class trenchless solutions to all market sectors.”

Complementing MaxLiner

PrimeLine is recognized for its exceptional customer service and extensive portfolio of small-diameter pipe rehabilitation products. This includes high-speed drain cleaning and cutting equipment, pipe seals and point repair systems, and foam grouts for inflow and infiltration prevention. They also offer soil stabilization and a complete line of small-diameter lining equipment, liners, and resins. The company complements these offerings with hands-on training. This ensures contractors’ success in the field.

“I’m thrilled for PrimeLine to join the Vortex Companies portfolio,” said Andy Rothenberg, founder of PrimeLine. “I will remain involved as an advisor during the transition. Mason Rothenberg assumes the role of general manager to lead the integration effort. This ensures a seamless transition. Combining our strengths with MaxLiner will only make it stronger and deliver even greater value to our customers.”

Since being acquired by Vortex in 2023, MaxLiner has expanded its small-diameter pipe rehabilitation offerings. They deliver a truly comprehensive turnkey solution. This includes pipe preparation, cleaning, and equipment to consumables, training, and aftermarket support.

“We’re excited to have PrimeLine in the fold and build upon its long history. They tailor their products, training, and support offering, creating an extremely loyal customer base,” said Ram Vela, chief strategy officer at Vortex Companies. “This acquisition is another confirmation that we are all-in. We are fully committed to meet the surge in growth in the small diameter trenchless market.”

Earlier this year, MaxLiner opened its new headquarters in Charlotte, North Carolina. This further demonstrates its commitment to customer service. The new facility offers convenient access to in-store product purchases, expert-led training programs, and hands-on demonstrations — giving both current and prospective customers the tools and support they need to succeed.

SOURCE – Vortex Companies