McElroy Manufacturing

Ditch Witch, McElroy Featured in National ‘Through the Lens’ Photo Series

The latest installment of the Association of Equipment Manufacturers’ (AEM’s) acclaimed Through the Lens photo series includes participation from Ditch Witch and McElroy Manufacturing. The series shines a spotlight on the skilled men and women powering America’s equipment manufacturing industry.

Documentary photographer Brad Romano visited the Ditch Witch and McElroy facilities in Oklahoma this spring as part of his journey across the Southwest, capturing striking images of employees in action.

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“AEM is an invaluable resource for equipment manufacturers,” says Chip McElroy, McElroy president and CEO . “We were thrilled to have the opportunity to share the work that takes place every day in our facilities and showcase the hard work and talent that goes into the manufacturing process.”

Also featured in the series are Landoll (Beloit, Kansas), Harper (Harper, Kansas), Great Plains (Salina, Kansas), and Versalift (Waco, Texas).

Ditch Witch Subsite Through the Lens
Documentary photographer Brad Romano visited McElroy’s facility this spring as part of his journey across the Southwest. Photo courtesy of Brad Romano.

“At Ditch Witch, we’ve always believed that real innovation starts on the shop floor, with the people who put their hands and hearts into the machines we build,” says Kevin Smith, general manager of Ditch Witch. “Being part of Through the Lens is a powerful way to show the pride, precision, and purpose our team brings to work every day. These images don’t just capture a moment, they honor a tradition of American craftsmanship that’s alive and well here in Perry, Oklahoma.”

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Photos from Through the Lens will be displayed in Washington, D.C.’s historic Union Station, appearing on digital directories throughout the busy transit hub. The campaign is designed to remind lawmakers and the public of the 2.3 million equipment manufacturing jobs that already power the U.S. economy, supporting communities and creating opportunities.

“Every three years, this project captures the enduring spirit of America’s equipment manufacturers,” said Kip Eideberg, AEM’s senior vice president of government and industry relations. “These are the welders, machinists, assemblers, and technicians, who represent the best of American manufacturing. As policymakers debate how to ‘bring jobs back to America,’ we want to remind them that 2.3 million of those jobs are already here, and they are the backbone of small towns and communities across our great country.”

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Participation in Through the Lens underscores the role the companies have in creating high-skilled, family-sustaining jobs, preserving traditional craftsmanship, and inspiring new generations to pursue careers in manufacturing and the skilled trades.

The photos will also be shared throughout the year via AEM’s I Make America grassroots advocacy program, social media channels, and other campaigns for years to come.

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The full series can be viewed here. All photos are by Brad Romano for the Association of Equipment Manufacturers.

SOURCE – Ditch Witch and McElroy

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