ICUEE 2015 Breaks Attendance, Exhibitor Records

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With registrants from all 50 states, nine of the 10 Canadian provinces and more than 60 other countries worldwide, ICUEE 2015, the International Construction and Utility Equipment Exposition, lived up to its name.

ICUEE 2015 also set a record for attendance with more than 18,000 registered attendees, and surpassing the last show (2013) by 13 percent. With record-setting attendance also came a record number of exhibitors (more than 950), including more than 250 companies new to the show.

Bernie Krzys Jason Andringa Interview

Benjamin Media Inc. President Bernie Krzys interviews soon-to-be Vermeer CEO Jason Andringa at the ICUEE Demo Stage Presented by Benjamin Media.

ICUEE 2015 – also known as The Demo Expo – spanned more than 1.2 million net square feet of exhibit space to showcase the latest equipment and product innovations, conduct numerous live demonstrations and hands-on opportunities.

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“This is our most comprehensive ICUEE ever, and there has been tremendous enthusiasm and interaction among attendees and exhibitors from day one, when the official Kentucky Derby bugler opened the show,” said Sara Truesdale Mooney, show director. “Attendees are finding more companies, product innovations and product demos – plus quality networking with industry experts and peers that really increases the value of the show.

ICUEE, owned and produced by the Association of Equipment Manufacturers (AEM), brings together industry professionals to gain comprehensive insights into the latest technologies, innovations and trends affecting their industry.

ICUEE 2015 Auction

The final day of ICUEE 2015 included a benefit auction for Call of Duty Endowment at the ICUEE Demo Stage Presented by Benjamin Media.

Military Veterans and the Industry

ICUEE 2015 brought home the message that military veterans can, and do, serve an important role in the utility construction industry. Oct. 1, the last day of the show, received billing as New Heroes Day to recognize the importance of utility professionals and salute military veterans with a benefit auction and other events.

The ICUEE Benefit Auction, co-sponsored by JJ Kane Auctioneers and Benjamin Media Inc. (Trenchless Technology’s parent company) benefited The Call of Duty Endowment. This national organization supports and funds the highest-impact non-profit groups that prepare veterans for the job market and raises awareness of the value that veterans bring to the workplace.

All told, the auction raised $29,575 for the endowment, which estimates that the funds will translate directly into 42 job placements for veterans.

“We were humbled to be chosen for the auction and were amazed at the enthusiastic and generous support of the ICUEE community and their interest in giving back to those who have served in the military,” said Danny Greene, campaign manager of The Call of Duty Endowment.

Greene relayed instances of ICUEE show participants donating money before the auction when they heard about the effectiveness of the organization in job placement, and of several businesses committing onsite to hire veterans.

Follow this link to find out more about The Call of Duty Endowment.

“With this auction, our industry provided meaningful support for such an important cause, and it exemplified how utility professionals help their communities and others all across America,” Mooney said.

BMI ICUEE Demo Stage Reception

Benjamin Media Inc., sponsor of the ICUEE Demo Stage, closed Day 1 with a networking reception.

New for 2015

In addition to saluting the military, ICUEE 2015 also included:

  • New Young Professionals networking event bringing together up-and-coming industry leaders to share ideas and build relationships for the future
  • New Demo Derby app game and new Pedometer Challenge to enhance the show experience and networking, and help connect exhibitors and attendees
  • Improved transportation upgrades, more places to relax and recharge and more information and wayfinding assistance to make it easier to get around at the show

New to the show floor, the AGC Technology & Business Solutions pavilion and China exhibits pavilion joined fleet management, green utility and iP safety pavilions. The Ride & Drive test track (for on-road equipment and technologies) and indoor Demo Stage complemented the extensive in-booth exhibitor product demos.

Educational Opportunities

ICUEE 2015 education focused on a broad scope of topics inspired by the industry’s hottest topics and presented by industry experts.

Industry groups delivering education at ICUEE 2015:

  • Associated General Contractors of America (AGC)
  • Association of Equipment Management Professionals (AEMP)
  • Common Ground Alliance (CGA)
  • Incident Prevention (iP)/Utility Business Media
  • National Commission for the Certification of Crane Operators (NCCCO)
  • North American Society for Trenchless Technology (NASTT)
  • Underground Construction Technology (UCT)


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About Author

Mike Kezdi is an associate editor with Benjamin Media Inc. where he covers everything from compact equipment happenings, to the latest in trenchless technologies and oil and gas pipeline projects. Mike joined BMI in 2013 after seven years in the newspaper world at the top weekly newspaper chain in Northeast Ohio. Contact Mike at mkezdi@benjaminmedia.com

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